What We Do

The complete solution for hotel management.

Be it a new build hotel, or leisure club, acquisition or portfolio expansion, or as a new investor in the hotel sector, Royalty Hotels Company provides complete hotel and leisure management solutions.

The combined experience within the team at Royalty Hotels Company, will enable you to fully realise any new or existing investment opportunities. We help you to maximise occupancy and hotel efficiencies while minimising any risk and expenditure.

The core services offered as part of Royalty Hotels Company hotel management package are as follows:

Asset Management:

  • We review the operating company's performance and ensure that they deliver to your commercial expectation.
  • Royalty Hotels Company can help ensure that your property is being managed effectively through its Asset Management services.
  • This is achieved by monitoring and reviewing pre-agreed criteria with the client to ensure your business is on track.
  • We ensure the brand performs within the franchise agreement especially, in areas such as hotel distribution, marketing, national accounts and general market position.

Financial Wellbeing:

  • Attracting an expected rate of return on investment, managing capital expenditure and having clear insight into the financial wellbeing is crucial to the success of your hotel.
  • Royalty Hotels Company has the expertise to offer you the following services:
  • Accountancy services
  • Payroll services
  • Budget forecasting
  • Profit and loss compilation
  • Management of special projects

Sales and Marketing:

  • A strong and well planned sales and marketing campaign is an essential element in helping to drive customers through your door.
  • With years of experience in marketing, from boutique hotels to multi-site brands, and also in the leisure sector, Royalty Hotels Company will help ensure your property is visible in all the right places at all the right times and make maximum return.
  • Royalty Hotels Company will ensure that your property is visible within the marketplace and after reviewing existing activity and distribution channels. An example would be to create a bespoke monthly sales and marketing activity planner for the hotel or leisure venue.
  • Hotel and leisure management will be coached by an allocated mentor to ensure that they have both the knowledge and tools available to achieve the desired levels of visibility, occupancy and revenue.
  • Activity is underpinned by a strategic monthly review against plan, enabling investors and owners complete transparency and understanding of the sales and marketing process.

Human Resource Management Support:

  • "Customers stay at a particular venue because of the location and price"
  • "Customers return to that venue because of the people and the service provided"
  • "People buy people – your team members are your strongest asset in the hospitality business"
  • Royalty Hotels Company understands that recruiting and training the best people, along with the creation of a happy, supportive and rewarding culture for employees, are crucial influencing factors for the success of any hospitality business.
  • A great culture = motivated loyal employees = happy loyal customers = revenue return on investment!
  • Recruitment management
  • Induction processes
  • Appraisal support
  • Balance scorecard management systems
  • Training and mentoring programmes in the following area:
    • Financial awareness
    • Health and safety
    • Crisis management
    • Fire training
    • Sales and marketing
    • Guest care
    • Supervisory skills

Franchise Compliance:

  • "A key part of any brand is the consistent delivery of a quality product within the agreed franchise structure"
  • A brand name alone can be enough to attract a customer to visit or stay in your property. However it is the customer experience that influences ongoing trust and sales for the brand and the business as a whole.
  • Therefore it is essential that a customer's experience lives up to their expectation and that the brand is not eroded or devalued by a property failing to live up to the required standards.
  • Franchise Compliance, offered by Royalty Hotels Company, ensures that owners reap the benefits that being part of a big brand should bring.
  • Royalty Hotels Company can also assist hotel management teams facing default, ensuring that the necessary action is taken and support is given to stop the Franchise agreement going into default and being de-badged.

Development and Construction - Support:

  • From initial acquisition advice on the right location for a new build or conversion project, through to advising a newcomer investor into the hospitality sector, Royalty Hotels Company's wealth of knowledge and hands on experience ideally positions them as the first port of call for any development support and advice.
  • Royalty Hotels Company will arrange a Feasibility Case Study to ensure that an investor thoroughly understands the market landscape and potential returns or threats to their investment. This will clearly identify the Internal Rate of Return.
  • We have contacts with all the leading analysts and bank approved agencies to assist with this important piece of the investment jigsaw.
  • Royalty Hotels Company's Operations Support will ensure that any new build or acquisition is managed smoothly without any negative financial impact, personnel issues or unexpected delays and mitigating unforeseen obstacles.
  • The complexity of the brand liaison cannot be underestimated and can be considerably time consuming. In simple terms, we take away the pain of these processes.

Complimentary Consultation:

  • Royalty Hotels Company is pleased to offer all new clients a complimentary consultation. This will take place in the form of a confidential face to face discussion on operation and management opportunities, considerations and concerns that may be facing your business.

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